GENERAL SALES MANAGER – CARS2 MG BRADFORD

Join a Winning Team – Cars2 MG is the 2025 Dealer Group of the Year

Due to exceptional growth at Cars2 MG Bradford, we are seeking an experienced and driven General Sales Manager to lead our expanding sales team and continue our award‑winning success.

Cars2 is a fast‑growing motor retail group across West and South Yorkshire, representing a diverse and prestigious portfolio of global brands including Hyundai, SEAT, Renault, Dacia, MG, Nissan, OMODA, JAECOO, CHERY and Geely.

In 2025, Cars2 MG proudly achieved the title of Dealer Group of the Year, recognising our commitment to performance, customer satisfaction, and operational excellence. This is your opportunity to join a thriving, winning team that is continuing to set new standards in the UK automotive industry.

As our MG operation in Bradford continues to grow, we are offering an exceptional opportunity for an ambitious, inspiring sales leader to take the helm and drive the department forward.

The Person

We are looking for a highly professional, dynamic, and commercially focused General Sales Manager with a proven background in the motor trade. The ideal candidate will:

• Lead by example with fairness, integrity, and a supportive leadership style.
• Be passionate about developing and motivating high‑performing teams.
• Demonstrate a customer‑centric approach and commitment to service excellence.
• Thrive under pressure while managing multiple and often competing priorities.

If you're driven, energetic, and eager to join a winning team, this role is for you.

Key Responsibilities

As a hands‑on and engaged GSM, you will:

• Lead, coach, and motivate a team of Sales Managers, Controllers, and Sales Executives to exceed business targets.
• Manage departmental costs in line with dealership KPIs.
• Maximise sales performance, profitability, and market share.
• Drive continual improvements in customer satisfaction.
• Ensure the sales process is followed to the highest standards.

Skills & Experience Required

To succeed in this role, you will need:

• Proven experience in automotive sales management.
• Strong leadership skills with a track record of coaching and developing teams.
• Excellent communication, negotiation, and interpersonal abilities.
• High levels of organisation and adaptability.
• Up‑to‑date knowledge of employment practices and motor trade trends.

Remuneration & Benefits

Joining Cars2 MG Bradford as General Sales Manager, you will receive:

• Up to £80,000 OTE
• 33 days holiday (including bank holidays)
• Alternate weekends off
• SAGE benefits package (retail discounts)
• Company car
• Company pension & Life Assurance
• On‑site parking

Job Type: Full‑time
Reporting to: MG Divisional Franchise Manager

Job Type: Full-time

Benefits:

• Company car
• Company pension
• On-site parking

Experience:

• Motor Trad experience in Sales Department : 2 years (required)